It seems as though the United States has found a new favorite hobby and past-time and that’s listening to podcasts. Statistics released showed that in 2021 there were around 120 million podcast listeners, which is a staggering amount. To top it off, experts believe this number will only continue to grow by roughly 20 million listeners in 2022 and then again in 2023. So, it’s clear podcasts are trending, but is that enough of a reason for you to start one?
Let’s take a look at six reasons you may want to start a podcast this year.
You Have a Message to Share
Perhaps the top reason to start a podcast is that you’ve got a message to share. It could be business or work-related, or just a topic that you feel passionate about. A podcast allows you to talk on a public platform, share information and advice, and start discussions.
Connect with Others
Then there is the fact that podcasting allows you to create a community of people who share the same passions and interests as you. Connecting with others can be difficult, especially if you don’t have a lot of opportunities to get out and meet new people.
You Have Goals of Becoming an Influencer
The term “influencer” has become quite well-known in the past few years with social networks propelling people to this status. If you have dreams of becoming an influencer in a particular area or topic, a podcast is a great way to go about it.
Market Your Brand and Business
From a practical standpoint, if you are an entrepreneur or business owner, a podcast gives you the ability to market your brand. You can use your podcast to discuss new products and services, but be careful it doesn’t come across as advertising. You need to walk a fine line between product placement and discussion while still ensuring the podcast feels organic, informative and entertaining.
Podcasting Is Relatively Cost-Effective
For those who are worried that starting a podcast may be too expensive, it’s very cost-effective. It costs little to no money to get started and then if the podcast takes off, you can always invest in better quality equipment if you choose.
Use It as Supplemental Income
Now maybe you are brainstorming ways to make supplemental income. A podcast can be just that, giving you the extra cash you want and need.
Make Sure It Sounds Professional
If you decide to go ahead and create a podcast it must sound professional. Poor sound quality is one of the most common reasons podcasters end up losing listeners. Use simple and powerful podcasting recorder software for your next podcast that guarantees professional quality. Remember, you are creating a brand, so it needs to reflect the image you’re going for.
No Shortage of Reasons
As you can see by the many reasons listed above, there are plenty of benefits to starting a podcast in 2022. If you’re ready to take the plunge, there is no time like the present to jump in.
