One of the greatest challenges for any business is to ensure that people looking for a product or a service find them instead of their competitors. For start-up businesses today, gaining a competitive edge has become a seemingly insurmountable hurdle and this is why the significance of Search Engine Optimisation (SEO) has never been so great. You can view customer acquisition through the lens of a race – Each and every contender has been practicing and sharpening their abilities to take home the prize, SEO is the star coach that knows what it takes to be the best and win the gold!
For businesses that are fighting to maintain their position in super competitive markets such as London and Manchester, partnering with an experienced web agency that provides SEO services in the UK is essential for business success.
How does optimization work?
Take a moment to consider why there is so much talk of SEO today… Nearly two decades have passed since the inception of the SEO industry. Tactics to exploit it have included excessive and irrelevant links, keyword stuffing, and invisible / hidden material, along with a whole host of other cowboy methods of gaining the upper-hand. Black Hat SEO is the term used to describe these unscrupulous techniques in search engine optimisation.
These methods were popular because they did produce results in a short amount of time, despite the fact that they are now considered ineffective. Today optimisation strategies are continually changing still, as practise becomes irrelevant.
Technology giant Google was the first to recognise the continual necessity for evolution. The prevalence of Back Hat SEO operations resulted in a slew of less-relevant results being displayed, which undermined Google’s goal of giving appropriate answers to user queries. As a result, they made their first ever update to their search algorithms and the ‘Florida Update’ was hence published in November of 2003. Thousands of updates have since been released by Google, all with the same purpose in mind: to offer its consumers high-quality, relevant information.
To attain high search rankings, Google discovered that webmasters were engaging in a number of unethical methods. Google therefore constantly changes its algorithms, and when changes are made, false information begins to spread throughout online forums, and new (equally ineffective) methods of countering these changes begin to take root.
While general search engine optimisation tactics and expensive pay-per-click advertising are relevant and useful, they are not sufficient measures alone to guarantee digital success.
Creating an ideal profile
The first exercise is to define a target audience. By creating high-quality content that educates and connects with your ideal buyers, your website SEO will have naturally improved. This includes addressing the primary issues of your audience and focusing on the keywords they use in search queries.
Harness the power of long-tail keywords
Using popular keywords is something even SEO newbies know to exploit. Keywords that are increasingly relevant to your service or product will fetch you a higher yield, even if they are not the most popular. In time, Google, Yahoo, and other search engines identify your website as a destination relating to a particular subject. Consequently, this will boost your website’s search rankings and increase its visibility.
Don’t ignore the ‘meta’
The meta title (which is the URL and description of your website) is a key ingredient for optimising your website. With regards to meta descriptions and metadata, getting it right gives Google the clarity it needs to find your website without hindrance. A professional SEO service in the UK will define and arrange your metadata so that it can perform well for you.
Social media is necessary
Lots of seasoned businesses make the fatal mistake of believing that social media engagements are not considered a fundamental business practice. Today, social media platforms such as Facebook and Instagram are densely populated. It has never been easier to see, be seen, and explore new horizons. Adidas for example, spends 90% of their advertising budget on social media platforms and social media has now become the outlet to be seen and heard. Virtually everyone has a digital avatar on at least one social platform and this is why nearly every company you’ve ever heard of, big or small, invests large sums of capital in making their social media presence known. The war for market dominance has now gone digital, and if you’re not leveraging the power of social media to your advantage, it may cost you more than you bargained for.
Search engine optimization is an immensely technical subject that requires a level of expertise to be executed successfully. This is why profitable businesses understand the importance of working with an SEO company that offers a range of in-depth SEO services. One of the most well-known SEO agencies in the United Kingdom is Web Choice. Their team of SEO experts has enabled organizations of all sizes to meet their goals for growth. For SEO services in the UK, contact Web Choice today.