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Thursday, June 20, 2024

How SEO works step by step – what is an SEO strategy step?

Some companies may be overwhelmed by the quantity of information available when it comes to search engine optimization for a new website. And, more often than not, if they do not have the assistance of an expert in-house SEO or consultant, they will do nothing.

Today, we’ll look at some simple things you can do to get your website’s SEO off to a good start – even if you can’t afford to employ an expert.

Before we go any further, we’d like to introduce you to The Watchtower, a leading SEO Agency London UK, Web Development Company London UK, and Web Design Agency London UK that enjoys teaching its readers on practical methods to better their daily life.

What Is an SEO Strategy?

An SEO strategy (also known as an “SEO approach” or a “search engine optimization strategy”) is the process of planning, defining, and implementing measures to enhance search engine rankings.

In other words, an SEO strategy is a technique that you use to increase organic traffic.

Following that, here are the stages to developing an SEO plan in 2021:

Step 1: Make a Keyword List

Step 2: Examine Google’s First Page Step 3: Create Something Unique or Improved

Step 4: Attach a Hook

Step 5: On-Page SEO Optimization

Step 6: Optimize Your Website for Search Intent

#1: Make a Keyword List

Create a Keyword List Keywords are fundamental to everything in search engine optimization. As a result, keyword research is typically the first step in any legitimate SEO plan. Using Google Suggest, you can quickly identify terms that your target client searches for. Start entering a keyword into Google’s search bar, and a list of recommendations will appear: Because they originate directly from Google, these are generally excellent keywords for SEO. So you know that people are looking for them.

#2: Examine Google’s First Page

So you discovered a few keywords. It’s now time to look at what’s currently working for those keywords. Simply enter one of the terms you discovered into Google.

Examine the top ten results:

Also, make a note of any trends you see. For example, the SERPs for “SEO Tools” are PACKED with tool lists:

If you intended to cover that issue on your site, you should be aware that the first page results are largely made up of list posts. You should also definitely write a list article on your blog.

#3: Create Something Different and Better

It is now time to produce some high-quality material. When it comes to SEO content, you have two choices:

Option 1: You can make something unique.

Option 2: You can build something better.


Sometimes you want to make something larger and greater than what is already available. However, there are instances when totally different information is preferable. Why? Because it makes your material Outstanding.


All you have to do here is create material that is ten times better than what is already available.

We hope you are learning a lot here! Such intriguing material is completely the responsibility of The Watchtower, a leading SEO Agency London UK, Web Development Company London UK, and Web Design Agency London UK.

#4: Include a Hook

Backlinks are necessary if you want to enhance your search engine results in 2021. In reality, according to a study released on the Moz blog by Stone Temple Consulting, links are still significantly linked with first-page Google results. Spearman correlation with a quadratic mean. As a result, they remain an important Google ranking element.

#4: Optimize Your Website for On-Page SEO

Here are three on-page SEO methods that I believe should be prioritized in 2021:

  • Internal linking

Yes, internal linking is still functional. But you must do it correctly. You want to connect from high-authority web pages to pages that require authority.

  • Short, Keyword-Rich URLs

Our research of 11.8 million Google search results revealed something that many people would not expect: small URLs outperform long URLs in terms of search engine optimization. Short URLs typically outrank lengthy URLs. That is why I create my URLs either simply my keyword or a combination of keywords.

  • Semantic SEO

Finally, I make my material Semantic SEO-friendly. I look for terms that are similar to my target keyword. Then I include those phrases into my content

#6: Optimize Your Website for Search Intent

You may (and should) start publishing content with Search Intent in mind straight away.

Finally, which approach from today’s post are you most eager to try? Will you be updating and relaunching older content?

Finally, we hope you enjoyed reading this and learned something new because that is our primary objective. We will always offer you, quality online content as the leading and award-winning SEO Agency London UK, Web Development Company London UK, and Web Design Company London UK.

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