Twitter is a powerful social networking platform and search engine where I can typically discover the most up-to-date information about nearly any issue, whether it’s pop culture, local or worldwide news, work, or the brands I use and wear. This also includes information from the companies and enterprises I am interested in.
Businesses, such as HubSpot, may utilize Twitter to engage users and followers, raise brand awareness, enhance conversions, and more (we’ll get to that later). Twitter makes it simple to share material. There are approximately 326 million average monthly Twitter users worldwide with whom you can share your content.
Isn’t it exciting to think that you may reach hundreds of millions of leads via a free social media platform? But how can you be sure you’re creating great content that people will want to interact with?
We’ll answer these questions in this article, including what a Twitter marketing strategy is, how you can utilize Twitter for your business, and what tips and techniques you can use to boost your Twitter marketing efforts.
Let’s get this party started.
What is the most effective method for developing a marketing strategy for Twitter?
In social media platforms, you should always have a strategy in mind, and Twitter is not an exception. It’s critical to understand how the platform operates and how it fits into your broader social media strategy if you want to succeed.
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So, how to get started with your marketing strategy for Twitter? The components of a strong foundation are listed below.
1. Examine your financial records.
Is your firm already on Twitter, and if so, how many accounts do you have? Keep a record of all existing accounts and who on your team is responsible for them as the first step.
Examine each account in detail after preparing your list. Obtain details such as:
- What is the average number of tweets sent by this account?
- What is the engagement rate?
- What is the total number of followers?
These figures can be seen in Twitter Analytics and Hootsuite Reports, respectively.
Checking existing accounts for brand compliance is also a good idea. Is your Twitter handle the same as your other social media handles? Is the image in your bio and on your profile consistent with your brand? Is it possible that after your 2016 Holiday Campaign, someone failed to update your banner image, and now it’s promoting something that’s several years old?
It’s a lot of data, but we’ve put together a template for doing a social media audit to help you start.
You’ll have a standard for your Twitter performance once you’ve examined your existing accounts. This will assist you in goal-setting.
2. Determine what you want to achieve.
The very first step toward success on any social media platform is to have stated, quantifiable goals. You won’t be able to identify if your strategy assists your company’s growth until you know what you want to achieve.
Setting SMART goals i.e., described as specific, measurable, achievable, relevant, and time-bound is a good idea.
As a result, “going viral” is no longer a possibility. These goals should be related to your company’s overall goals and measurable success indicators.
For example, you might want to boost the number of visitors to your website. You may make it a SMART goal by aiming to increase your average click-through rate. Furthermore, you can use the baseline click-through rate from your Twitter audit to build a specific goal that you can attain in a reasonable amount of time (say, an increase from 2.5 percent to 3.5 percent in three months).
3. Research the competition.
Isn’t doing a decent job itself a sufficient reward? Why not, right?
However, you must admit that you want to exceed your rivals.
So don’t forget to check out your industry’s competitors’ Twitter accounts.
4. Assign roles to people.
You must check that your accounts are properly watched, active and that direct messages and mentions are being responded to. Because Twitter conversations move quickly, your followers will notice if you don’t check in on a frequent basis, and in time this will harm your business.
Being verified prevents impersonator accounts or accounts with identical content, usernames, and handles to yours from being followed and confused by your audience. A verified account further enhances the legitimacy and trustworthiness of your company.
5. Engage in conversation with your fans.
It’s critical to remember to engage with your followers as your company expands and your Twitter following rises. This will allow you to provide personalized experiences for your followers and audience members, keeping them coming back to your profile and developing brand loyalty. If someone retweets or comments on your tweet, for example, you can “Like” that person’s activity or even respond to them via Twitter.
6. Make your events known.
Twitter is considered an excellent platform for promoting your company’s activities. You can create a unique hashtag for specific events (such as launch parties, giveaways, and contests) or plan a range of tweets (using one of your social media management tools) to promote any special occasion your company is organizing, similar to how you might for a Twitter campaign. Audience members – whether they’re your followers or not — will be able to discover more about your event and acquire all the information they need to sign up, attend, or participate.
7. Keep an eye on your direct messages on a frequent basis.
Like other social networking platforms, Twitter has a Direct Message mailbox where people can send you a private message with questions, concerns, or criticisms they may have. Checking your mailbox on a regular basis can help you provide the kind of customer service and support your company is recognized for, as well as the kind of attention you give your followers and customers.
8. To measure your success, use UTM parameters.
Say hello to UTM parameters if you’re ready to go a little more technical with your social media data and analytics.
You may insert these brief text tags into your links to track traffic and conversions. They can choose the source, media, and campaign name, among other options, and you can add them manually or use Google Analytics in Hootsuite Composer.
9. Be prepared for the unexpected
“Learn the rules like a pro, so you can break them like an artist,” Picasso reportedly stated. The most memorable Twitter moments occur outside the bounds of conventional or anticipated behavior, and taking a chance can pay off handsomely.
When a disappointed client suggested he’d rather drink a jar of urine than their product, Vita Coco, a coconut water company, responded by promising to mail him precisely what he requested; they sparked a wave of astonishment, wonder, and grudging respect.
Start promoting your business on Twitter
Twitter is an effective marketing tool and social media network that any company can use. It can help you increase website traffic, raise brand awareness, engage your audience, build personal relationships with your customers, boost conversions, and increase sales. So, take into account Twitter for business methods and the marketing tips and tricks described above. Start publishing content on Twitter now to help you build your brand. Digital Marketing is a promising career as of today. So enroll yourself in a digital marketing strategy online courses so that you can have full preparation with some strategies and methods learnt from the experts.