Sydney is one of the most advanced market economies in the world. The city belongs to the list of the ten largest economies in the Asia-Pacific. As Australia’s leading financial and economic center, businesses need to boost their marketing strategies to keep up with the competition. Working with agencies that offer SEO in Sydney can be an ideal way to achieve their business goals.
Putting more effort into SEO strategies can be an effective way to boost organic traffic by up to 100%. To ensure that your efforts would yield favorable results, here are several SEO secrets that you must always keep in mind.
#1: Boost User Experience Across The Website
One of the main goals you need to achieve when making SEO efforts is attracting as many users as possible. You can achieve this goal by ensuring that your website can provide the best user experience to your target audience.
If your website takes too long to load, or if it looks outdated, cluttered, or amateurish, your target users will choose to abandon your site and avoid visiting it in the future. Thus, it will result in a missed potential conversion.
Search engine giants like Google understand the needs of users for exceptional user experience. Because of this, the leading search engine launched a new update that includes the Core Web Vitals. It requires companies to fix the inefficient user experience in their website. In addition, it will help reduce the site’s bounce rate significantly.
#2: Enhance Voice Search Optimisation
More individuals own smart speakers nowadays. According to the Smart Audio report conducted by Commercial Radio Australia and Edison Research, 26% of Australian adults own a smart speaker. Among the respondents, 67% admitted that they use their smart speaker every day, while 88% said they use it at least once a week.
Since the use of voice search significantly increased during recent years, you also need to keep up with the times and optimise your voice search capabilities. It will also help improve your local SEO in Sydney.
Some of the most common techniques to optimise your voice search include using long-tail keywords and utilising structured data. These methods will help answer your user’s queries faster.
#3: Improve Your Mobile Design
If you want to boost your website’s conversion rates, you need to ensure that your website is mobile-friendly to help you achieve your SEO Sydney goals. This feature has become a necessity over the years because more people own at least one smartphone at the moment.
Google also revealed in March 2020 that they would use mobile user-agent crawlers for indexing. It means you need to ensure that your site loads properly when accessed through smartphones to rank higher in search engine pages.
#4: Concentrate on Topic Clusters
It is very common for Google to launch new updates. Since the search engine giant is constantly evolving, its algorithm changes as well. At the moment, the search engine aims to understand the user’s intention.
Yet you must not expect to see your website land on the first page of the search engine by focusing solely on keyword-focused content. Today, it is no longer enough to base the queries on keywords alone. Instead, you must also focus on the context of the keywords to provide what your users need and want.
You must also consider two factors when boosting your topic cluster. It includes knowing the target audience and organizing your content into clusters.
These are just some ways that will help you boost your SEO strategies for your website. By considering incorporating these techniques, you can better find your website on top of the search engine ranks in no time.