A whole issue of a well-known consumer magazine was devoted to the topic of reinstating domestic manufacturing in July 2015 because of the enthusiasm for the idea. According to the results of their poll, Americans prefer to buy goods made in the United States. Eight out of ten Americans said they would buy a product made in the United States instead of imported ones. There are various reasons Americans choose to buy products created in the United States, including supporting the local economy and showing their national pride. Eighty-eight per cent of Americans believe that American-made items are more dependable. According to the survey results, 60% of respondents were willing to pay more for a product created in the US. Consumers prefer to buy outdoor power equipment made in the United States, according to Briggs & Stratton’s annual PowerPulse research, which polled 4,000 owners of briggs and stratton spare parts.
The growing popularity of American Made goods
It’s not uncommon for customers from other countries to request products produced in the United States. The worldwide demand for American-made goods is growing. China’s consumers are willing to pay more for products labelled “Made in the USA,” according to research conducted by Boston Consulting Group (BCG). BCG research shows that nearly half of Chinese customers prefer products created in the United States over those made in China, even if they are of equal quality and price.
One reason customers return is their preference for products created in the United States. Consumers are increasingly looking for products created in the United States. According to Briggs & Stratton’s annual PowerPulse survey of 4,000 equipment owners, Outdoor power equipment users prefer to buy U.S.-made products, which retailers are aware of.
For the first time since it was established in 1908, Briggs-and-Stratton (B&S) makes the majority of its engines in the United States. briggs and stratton spare parts are available all over the world. Since the 20 millionth engine was built last year, the Murray, Kentucky, and Statesboro, Georgia, manufacturers have produced over 70 million engines.
Briggs & Stratton’s Auburn, Alabama factory no longer produces single-cylinder engines. Since its inception in 1995, it has generated a wide range of engine models. Many companies that make small engines for outdoor power equipment in Milwaukee, Wisconsin, have outsourced their production. Consequently, the Alabama riding mower plant will produce V-twin engines for riding mowers from Ariens to Craftsman to Cub Cadet to Husqvarna to John Deere.
In recent years, the popularity of “zero-turn” riding mowers and lawn tractors has increased the demand for V-twin engines at Briggs & Stratton in the United States. Engines were developed in Auburn for the Professional Series and Commercial Turf Series for premium and commercial riding mowers. Due to the increasing demand for both products, an increase in output is projected.
The facility’s improved output of twin-cylinder engines and Lean manufacturing principles have addressed the process flow and waste issues. When looking for product variation and design opportunities, the Six Sigma technique is also used.
Briggs & Stratton uses it in various mower models, demonstrating its dedication to developing new products for the commercial and “prosumer” market segments, as previously indicated. It debuted in 2010. Grass, dust, and other debris are kept out of the engine via a five-step system integrated into the Cyclonic Air Management System.
