As a small business owner, you will no doubt have heady aspirations regarding where you want to take your company in the future. No matter what these aspirations entail, however, you’re going to need to lay a solid foundation for your organization before you even consider scaling your market. This will provide you with the robust platform you need to grow and develop your service range going forward into the future.
There is a plethora of things that you can do to fortify your small business’ foundations, one of which being to increase your local customer conversion rate. The consumers that live, work, and shop in your community have the potential to be your bread and butter, which is why it’s highly recommended that you make a conscious effort to attract them.
For advice on how to perform this crucial task, be sure to read on.
Take advantage of Google My Business
When consumers in your local area require a service in your field, they will inevitably use Google to unearth the company that is located closest to them. If you want to drive more web traffic from these local searches, it’s highly recommended that you take advantage of a specialist Google My Business service. This highly visible platform will help you garner more attention from mobile and map searches, ultimately helping you steal a lead in the race for customers in your nearby community.
Host local events
Hosting events in your local area is one of the best things that you can do as a business owner. When you take on this challenge, you will be liable to unearth a new local consumer base that you didn’t even know existed, you will have the capacity to spread the word about your services to those who matter most, and you will be afforded the opportunity to support your community.
To ensure that your next local event goes off without a hitch, try heeding the following advice:
- Prepare your venue well in advance of the event start time
- Accommodate anybody you have enlisted to speak/perform at your event
- Provide clear directions to help your guests find the venue.
Set up a loyalty program
When aiming to attract local consumers, your main goal should be to drum up a distinct sense of loyalty; as its name suggests, there’s no better way to do that than to set up a loyalty program. This will give your local consumers a reason to return to your business time and time again, simply because doing so will reward them in the long term.
For advice on how to set up a loyalty program, click here.
The call for consumers to ‘buy local,’ a movement that is designed to help small businesses attract custom from the areas in which they are based, is most certainly in full swing. If you want to ride the coattails of this burgeoning trend, be sure to heed all of the advice and guidance laid out above.