Naming your blog is an important step in your marketing plan. This is a place your customers can go to interact with your brand. They can also learn from the blog and find out more about your industry. Because this is an extension of the business, you must ensure that everything about it, from the heading to the name to the content, accurately represents the company.
Coming up with a name for your blog can be challenging, especially if you want something unique or quirky. You can find blog name ideas on Namify, which you can use as a springboard to coming up with one that you feel adequately represents your business.
Go For Something Unique
Your blog name should be something unique because you want it to be easily searched. It must be something that your readers will remember that can come to mind quickly and easily. The blog name should be something that stands out on search engines and that can be shared readily on social media.
Some companies set their blog name as the business name followed by the blog. For example, “Big Print Books” might be named “Big Print Book Blog” but coming up with something more unique could help the blog to stand out. A better option might be “Readcity” or “The Reading Factory.”
Set the Tone for the Blog
The blog’s name lets readers know a lot about what to expect from the blog. A funny name would let them know that you have a lighthearted source of entertainment for them. A more serious name lets them know that you’re presenting information that they should take time to digest.
You never want your blog’s name to be considered boring. A boring blog won’t get bookmarked or saved for later. Your blog’s readers are an important marketing point for your company.
Keep the Content Updated
Keeping your readers engaged will keep them coming back. You want those repeat readers because they’re the ones who will share your blog with others so you can get your brand out there.
Posting fresh, relevant content also helps you to keep your blog up in the search engine rankings. While the algorithm for each search engine changes often, having an updated blog will always produce more traffic and have higher search result rankings. All of this can increase the number of customers coming to your business from the blog.
Share the Blog on Social Media
Your blog should be ready to share on social media. Having content that speaks to readers and that makes them want to share it with their friends can garner you shares on social media. You should also share your blog on your social media, including your business and personal pages.
The blog name you choose might be able to be changed down the road, especially if you aren’t hosting it on a domain that matches the blog name. This might give you time to fine-tune the name so you have something that fully embodies the content and image your blog offers.