Introduction
Global B2B surveys offer many benefits for businesses, including the ability to tailor products and services to customers’ needs. But if you’re not careful, global B2B surveys can be challenging to execute. There are many considerations that need to be made when collecting responses from multiple countries around the world: What languages should you use? How do you incentivise participants? And what technology should you use? Here we’ll take a look at some of these questions so that your business can set up a survey that collects valuable information from your customers without missing any details, no matter where they live or work.
Businesses are turning to surveys to improve customer experience.
Global B2B surveys are a way of collecting information from people in order to make business decisions, understand consumer behavior, or gather insights about your products or services. Surveys can be used for a wide range of purposes, including market research and customer satisfaction measurement.
Global B2B survey questions can help businesses understand customer preferences and behaviors.
They are especially useful for businesses that want to understand customer preferences and behaviors, in addition to the nuances of how customers prefer to be contacted.
Global B2B surveys can help you understand what drives customer satisfaction and loyalty, which is key when determining whether your company is meeting the needs and wants of its customers.
Using survey templates that are multilingual and accessible on multiple devices is critical for global B2B surveying.
Different countries have different cultures and languages, which need to be taken into account when creating a survey. If your participants are from China or Japan, you’ll want your questions to be written in Chinese or Japanese characters, not English. If you ask them questions in their native language, they’re more likely to answer because they will feel more comfortable answering questions about themselves instead of trying to figure out what an English word means.
Incentivising participants in your global B2B surveys can improve response rates.
Incentivizing B2B survey respondents in your global B2B surveys can improve response rates.
Incentives for survey participation can be monetary or non-monetary. Monetary incentives are cash rewards, gift cards, or other forms of payment provided directly to the respondent. Non-monetary incentives include public recognition (such as being named as a winner of an online contest), direct product discounts or coupons, and direct rewards (such as free products). You should choose an incentive type based on your budget, target audience, and goals for the study.
Additionally, you’ll want to consider how long your survey is when determining whether or not to incorporate an incentive into it. If you have a short survey with few questions that only take five minutes to complete (and thus will likely attract fewer responses), you may not need any sort of reward system at all.
The right survey software can make it easier to collect B2B survey responses globally.
One of the most important things you can do to ensure that your survey is successful is to choose a survey software that is available globally. Many survey software providers will say they have global capabilities, but don’t be fooled by this. The best way to find out if a provider’s product really works internationally is to simply ask them: “What languages does your software support?” If you’re looking for companies with bilingual capabilities, it’s important to make sure they offer the language(s) of your target audience.
Next, ask whether their product has mobile applications available for both Android and iOS devices as well as desktop access via browser or download. In addition, find out if their product works on different operating systems (Windows®, Mac®, Linux®). The more flexibility offered by the platform provider, the better.
Companies have an opportunity to refine their offerings with more insight from customers.
Companies have an opportunity to refine their offerings with more insight from customers. A global B2B survey gives you the power to gather information on what’s important for your customers, and how they’re reacting to your products and services. You can use this insight to understand:
- What your customers are looking for in terms of features and benefits
- How satisfied they are with the quality of your product or service, including areas that need improvement
- Whether you’re meeting needs, exceeding expectations, or missing the mark entirely
Conclusion
In our ever-connected world, it has become increasingly difficult for businesses to connect with their customers. However, those who leverage the right technology and survey strategies have an opportunity to make better decisions that improve customer experience. B2B market research can help businesses understand the preferences and behaviors of customers around the world.
