Marketing a charity can be a little different from marketing a product. While you want a product to be the answer to a consumer’s problem, a charity is more about tapping into the morals of potential donators. Buying a product is often to do with the self, whereas donating to charity is about helping the world as a whole. Of course, a lot of the marketing tools used will be the same, but how you use them should be different. So, if you’ve recently started a new charity, here’s how to market it online.
Get on Social Media
A digital presence online is essential for reaching your particular audience, and owning social media accounts helps you do just that. Whether your charity helps people with cancer, homelessness, or abandoned animals, there are people on Facebook, Twitter, Instagram, and more who would be more than willing to donate some change or time to your cause.
You won’t gain loads of followers overnight (unless a post happens to go viral), but you can steadily build a loyal audience who engages with your posts. To make this happen, post interesting content regularly and respond to comments. You can also enlist the help of a digital marketing firm like Web Presence to help you manage your accounts.
Create an Inspiring Website
A website is crucial for online marketing, so make it your mission to build an inspiring website that tells your audience exactly who you are and what you do. Your goal is to ensure people don’t click off your site straight away and that once they stay, they find all the information they need as easily as possible. Remember to showcase some of the great work you have already done, as this will inspire people to contribute.
Use Photos and Videos
Words say a lot, but photos and videos engage an audience even more, so try to use them as much as possible. If your charity revolves around animals, for example, some pictures of cute puppies or birds would instantly draw the attention of animal lovers, who are in turn more likely to donate to your charity. Videos work just as well, but they often take a little more work, so look into getting a high-quality camera and learning how to edit videos.
Team Up with Influencers
Influencers have a strong grip on the online world, so it makes sense to use them. By teaming up with influencers whose morals coincide with your charity, then you could end up with a stream of donators coming your way. Remember not to pick any influencer, though. If you own an arts and crafts charity, get in contact with arty influencers who would be more than happy to spread the good word.
Write a Blog
By writing a blog, you show your audience that you know what you’re talking about while driving more traffic to your website. Just remember to research the best keywords to use so that the right kind of people end up clicking on your site.
Running a charity is a benevolent task that involves a lot of hard work, and finding enough donators can often be stressful. By making the most of the digital world through marketing, though, your charity will soon have the chance to improve the world.