Video forms a critical part of any company’s digital marketing strategy. There are many statistics demonstrating how these videos created by specialist video production houses like Spiel add value to the business.
By way of expanding on this point, let’s consider the following 2017 video statistics provided by wordstream.
- 82% of Twitter users watch video content.
- 33.34% of all Internet users watch video content on YouTube, resulting in more than 1 billion YouTube users.
- Over 500 million hours of video content is uploaded on YouTube.
- 87% of brand marketers use video as a significant part of their digital marketing strategy.
- 1/3 of all online activity is spent watching video.
There is no end to these statistics proving that adding video to your company’s digital marketing strategy is vital. However, these statistics provide the basis for this statement.
Live action versus animation videos
There are three types of videos: live-action, animation, and white board videos.
Whiteboard videos are the simplest to produce. They essential consist of whiteboard drawings to describe a concept. However, in a world of high-quality graphics, these videos do not really match up. They have their place when creating instructional videos. However, when considering a brand marketing video, the only choice is between an animation or a live-action video.
Animation videos do not always get the job done. Live-action videos provide a superior viewing experience, especially for a physical product or facility.
Note: The best brand marketing video is actually a live-action video with 2D or 3D animation.
Even though most companies, primarily since the start of the COVID-19 pandemic, operate mainly in the digital space, the human aspect of videos is essential to a successful marketing campaign. People respond to human interest stories. 2D and 3D animation add value to the live video, but they have a limited ability to convey human emotion.
Making a live-action video
The live-action video production process consists of three steps.
1. Pre-production
It is critical to gain an in-depth understanding of the video’s marketing message. Otherwise, the video will not have the desired impact on the brand or product’s target audience. As described above, live-action videos are not cheap to make, but they have a great ROI, making the expense worthwhile. However, if your video does highlight your marketing message with clarity and succinctly, your company will waste the money spent making the video.
Once the marketing message has been finalized, props need to be designed and constructed, locations must be arranged, and actors hired.
2. Production
The production phase is where the video is filmed. A video production team, including a videographer, goes to the location and films the video. Multiple shots are taken of each scene. Additional b-roll or additional footage is also shot by the video production team; thereby, ensuring that the post-production team has enough material to work with.
3. Post-production
The post-production or editing phase is where the final video is produced. In other words, all the separate elements such as the b-roll, main scene video, and the 3D or 2D animation are joined together to make the final video.
