It’s no secret that Google is the king of the online advertising world. People chose to change their advertising platform because they cannot properly manage/optimize their Ads account, if you are facing such an issue then you should look for the Best Google Ads Ecommerce Agency to look after your Ads account. But with such a vast share of the market, they can come across as simply unattainable for most advertisers.
While there are many alternatives to Google AdWords, some better than others, it takes time and effort to build campaigns on those networks that will be profitable and truly diversify your income stream.
To help you skip ahead and start building a successful campaign right away, we’ve put together our list of the top five best ads alternatives: Bing Ads Facebook Advertising LinkedIn Advertising Twitter Ads YouTube Ads
So let’s get started!
One of Many Search Engines Bing may not drive as much traffic volume as Google does (not even close), but it’s still an important platform for many different reasons. First and foremost, Bing is a search engine like Google, but it still drives a good amount of traffic to advertisers and has its own set of keywords that advertisers can target. For example: If you’re marketing kitchen cabinets in Seattle (or anywhere else), targeting the term “Seattle kitchens” would be wise and drive more qualified leads than just saying “kitchen cabinets.” Why? Because people use Bing differently than they do Google. Instead of using Bing to get solutions for specific questions, people tend to use it to get ideas for all kinds of things. This makes keyword research much harder than if you were starting with Google’s AdWords, but there are some tools out there that can help with this process.
Second, advertisers can easily take their search engine marketing (SEM) and pay-per-click (PPC) campaigns and run them right in the Bing Ads platform. This means that advertisers don’t have to worry about maintaining two different accounts for two different networks; all they need is one.
Finally, we come down to the money: ad prices on Bing tend to be lower than Google, which is always a good thing if you’re an advertiser looking to make things easier on your wallet. Just like with AdWords ads, Bing has two types of ads: Sponsored Results and Product Listing Ads. The trick here will be figuring out how much you value each click and working off that price point when developing your campaigns.
Where Your Audience is Hiding We all know that Facebook is a huge market and has an audience of over 1 billion users, but we also know that they’re not going to be seeing our ads simply by logging into their accounts. They need to be targeted in order for your campaigns to be effective, which means you’ll have to take some time out of your day to get organized.
You can choose from three types of campaigns when developing ad spend on Facebook: Sponsored Posts, which are used for engaging existing fans or gaining new ones; Ads, which are the more typical versions of advertisements for products, services, or brands; and Boosted Posts which are posts where you pay for people who already like your page to see the post.
Facebook ads can be very expensive if you don’t know what you’re doing, so it’s important that you take advantage of their audience segmentation features. There are thousands upon thousands of different ways to slice and dice audiences, including location, age demographics, interests, behaviors, and connections between users who have friends in common. By using these tools as much as possible, advertisers can save a lot of time and money by only targeting the exact right people with a certain ad instead of casting a wider net and potentially wasting dollars on those who wouldn’t have bought from them anyway. Just remember: The more specific information available about your customer base (especially for local businesses), the easier it will be to hone in on your target audience by location, age, and interests.
3. LinkedIn – A Professional Environment
LinkedIn has a unique ad environment that’s heavily focused on B2B marketers who are looking to promote their products, services, or brands while also going after the “passive candidate,” which is someone who might not be actively looking for a job but could still benefit from your company’s offerings. If you’re already promoting a product or service on LinkedIn, you should strongly consider engaging a recruitment advertising consultant to help with positioning your brand as an employer of choice in addition to being a great product or service provider. Recruiting marketing gets results beyond just new hires; by working to promote your company as an opportunity for both employees and candidates, everyone wins when you have more engaged, happy employees and passive candidates who are keeping their eyes out for the next opportunity that might come their way.
4. Twitter – The Shortest Path to Your Audience
Twitter ads are one of the best things about the platform because you can get really creative with them. You can run full-scale image or video campaigns targeted specifically at relevant users, promote your best content or even create new posts using pre-made templates.
You can also experiment with location targeting, which is especially great if you’re a local business trying to reach customers within a certain radius of your physical address. Just make sure everything’s tracked properly in your Google Analytics or whatever other web tracking software you use so that you know where all of your leads, sales, and other conversions are coming from.
5. YouTube – Why Video Matters
YouTube has been on a roll lately, making it easier than ever for marketers to get creative with video content while also letting Google do some of the heavy liftings when it comes to democratizing access to affordable advertising options. With TrueView ads, you can choose between two different types: You can pay on a per-view basis, which is a great option if you’re trying to get more eyes on a specific video; or you can run an ad that people have to opt into before they watch your video by choosing the ” TrueView in-stream ” option. By going the latter route, viewers who might not be interested in what your company’s selling can choose to skip your ad after five seconds and go about their day.
Of course, Google also allows you to get really granular with your targeting by using things like location and demographic filters, making it easier than ever to run campaigns that attract the right kind of customers while keeping costs down.