It’s that time of the year when everyone is overzealous, including you. Yes, we are talking about the sublime holidays. As an email marketer, this is the perfect time of the year to start planning your email campaigns for the upcoming lucrative times.
People are on the lookout for gifts, discounts, and sales during the holiday season. You may reach your subscribers and grab their attention by using email marketing during this period.
With holiday email marketing, you can use the joy of the season to build brand enthusiasm. You can also display your goods and services to a more specific audience and gain attention in a competitive market.
But how will you make your holiday emails any different from your other emails?
Well, that’s where interactive emails come into play. So, let’s dive right in to find the holiday email ideas (including interactive designs) that will help you engage and convert.
5 Holiday Email IdeasThat Will Amaze and Inspire Your Audience
- Promotional emails for holiday offers and discounts
As someone who uses email marketing often, I have always found that sending out emails advertising special deals and discounts around the holidays is an excellent way to get people’s attention. Email subscribers should be the first to know about special promotions, time-sensitive sales, and attractive markdowns secured for the holiday shopping season.
Your promotional emails will stand out if you include specific suggestions for each recipient. Instead of just showing a long list of discounted items, you can use subscriber data to give specific suggestions based on things like past purchases, interests, and other data points.
You can also pay close attention to the visual details of these marketing communications. In the following example, they have used holiday-themed color palettes, compelling visuals, and aesthetically pleasing typefaces to evoke feelings of happiness and anticipation in the viewer.
- Reminder emails for limited-time offers or deadlines
To make sure your subscribers don’t miss out on the amazing possibilities you have prepared for them, you must send them subtle nudges in the form of reminder emails.
I emphasize urgency and excitement by using vivid colors, large fonts, and eye-catching visuals. Because of this clever layout, your reminder emails will always get noticed by your subscribers. Even in their inboxes full of other messages, they are more likely to take quick action.
Rather than just announcing the deal or the cutoff date, you can use an interactive element like countdown timers to instill a sense of urgency. Your followers will feel compelled to act quickly in order to avoid missing out, thanks to this interactive feature.
- Gift guides and product recommendations
People become excited when they get the chance to shop for unique presents for their loved ones. And this is the best time to show them what you have to offer.
You can make a beautiful collage of gift suggestions complete with photographs, descriptions, and prices so that subscribers can see all of their alternatives at once. This interesting aesthetic idea not only grabs their interest but also improves the quality of their time spent in email.
In addition, I suggest incorporating elements of social proof into the layout of these gift guides. Inspiring trust and confidence in your subscribers can be accomplished through the use of user-generated material or testimonials from satisfied consumers. Those who have purchased and enjoyed the things you offer, to be precise.
- Exclusive invitations to holiday events or sales
The holidays are a wonderful opportunity to treat subscribers like royalty by giving them the feeling of exclusivity and anticipation.
Take a creative approach to the design of these VIP invites in order to make them as eye-catching and interesting as possible. Instead of sending out a boring email, you can make interactive emails like GIFs for invitations that highlight the holiday sale or event.
- Seasonal greetings and well wishes
It’s a wonderful chance to show them how much you care and to share some holiday cheer.
I prefer you add a little flair to the design of these greetings to make them more interesting and enjoyable. You can avoid just sending simple text by adding graphics that reflect the holiday spirit. By use of illustration, animated GIFs, and even short videos, you can create a visually appealing experience that conveys the spirit of the holiday season.
You can include a short holiday-themed game or a lighthearted quiz. By inviting recipients to share in the holiday spirit and interact with the email, you can do more than just send out a standard text message of goodwill.
Here’s a bonus gift that showcases the importance of the audience’s needs and requirements. This email highlights how you can give your subscribers a chance to choose their ideas. If you have a global audience, this email design by Google will help you a lot.
Author: Kevin George is the head of marketing at Email Uplers, that specializes in crafting Professional Email Templates, PSD to Email conversion, and Mailchimp Templates. Kevin loves gadgets, bikes & jazz, and he breathes email marketing. He enjoys sharing his insights and thoughts on email marketing best practices on email marketing blog.