Running an online store on Magento 2 offers numerous advantages – a modern architecture, strong community support, powerful admin dashboard, and tons of customization options to name a few. However, the open-source ecommerce platform also has some limitations out-of-the-box that can impact your magento 2 webshop’s ability to engage customers and drive sales.
This is where adding extensions comes into the picture.
With the right Magento 2 extensions, you can overcome platform limitations, add advanced functionalities with ease, automate tedious tasks, and create unique customer experiences. There’s an extension available for practically every single store requirement including payments, shipping, marketing, analytics, and more.
In this article, we will discuss some of the most essential Magento 2 webshop extensions that no online merchant can afford to miss out on. Let’s get started.
Boost Conversions with Exit Intent Technology
One of the best ways to capture leads and prevent cart abandonment is to target visitors who are about to leave your online store. This is where an exit intent technology extension can prove extremely useful.
The extension tracks visitor mouse movements and pops up special offers when they are about to exit your site without making a purchase. The pop-ups incentivize visitors to stay back and complete the purchase or subscribe to the newsletter.
An exit intent extension like Syncee Exit Intent Popup is easy to set up, lets you create unlimited pop-up campaigns, and helps recover up to 15% of abandoning visitors.
Offer Flexible Shipping Options
Restrictive and expensive shipping options are one of the top reasons for cart abandonments. An advanced multi-carrier shipping extension like WebshopApps MatrixRate can help prevent this.
The extension lets you show live shipping rates from multiple carriers, offer free shipping based on cart value, restrict shipping methods based on customer groups, and add handling fees. These flexible options will enable your customers to choose the best delivery options as per their budget and requirements.
Automate Abandoned Cart Emails
Building personalized abandoned cart recovery flows is extremely tedious when done manually. The Email Marketing extension by EcomDev simplifies this by automatically identifying and triggering emails to visitors who abandon their carts.
You can create workflows with an unlimited number of follow-up emails, customize delay times between messages, and leverage merge tags to personalize communication. These automated and targeted email campaigns can help you recover up to 25% more abandoned carts.
Simplify Checkout with Guest Login
Forcing customers to create an account to checkout often leads to drop-offs due to the additional friction involved. Allow guest checkouts with Amasty’s Checkout as Guest extension.
Your customers can checkout faster without creating an account. At the same time, you can also incentivize account creation by offering exclusive discounts or loyalty points post-purchase. This balances convenience with the benefits of collecting customer data.
Boost Marketing Efforts with Retargeting
Running paid ads and email campaigns to acquire new visitors gets expensive over time. Retargeting past visitors through Facebook and Google ads is up to 10X cheaper in comparison.
Emarsys Retargeting helps you build targeted audiences and run automated retargeting campaigns across the Facebook family of apps and websites. The AI-powered extension also provides you actionable insights into your ads performance so you can optimize future spending.
Level Up Your Loyalty Program
The Smile Loyalty Points extension helps you gamify shopping by offering your customers points for activities like signing up, purchasing, or referring friends. Shoppers can accumulate and redeem points for discounts, gifts, early access to sales, and other exclusive perks.
Gamification triggers the release of happy hormones and makes your brand more memorable. It encourages repeat purchases, higher spend, and more engagement – all of which impact lifetime value.
Stand Out with Fast Site Speeds
With Google now factoring site speeds into search rankings, fast load times are no longer an option but a necessity. Slow desktop and mobile speeds often result in poor user experience leading visitors to leave your magento 2 webshop for competitors.
Fusion PageCache by Solwin Infotech stores your web pages in a server’s RAM and serves it directly instead of rendering it each time a page is accessed. This instantly boosts site speeds by up to 50-80% for both visitors and crawlers. Faster sites equal happier customers.
Provide Multiple Payment Options
The Payment Gateway for Magento 2 by MageComp gives your customers the flexibility to pay via credit cards, debit cards, popular eWallets, UPI apps, EMIs, and more. Support for 7+ local and 100+ international payment methods means higher payment success and conversion rates.
The AI-powered fraud prevention protects you from chargebacks and false declines. Automatic order sync, onboarding support, and detailed analytics make this a merchant-friendly payment extension.
Track Every Customer Interaction
Understanding your customers is crucial for providing contextual recommendations and personalized experiences. SuiteAnalytics by TejSol helps you achieve this by capturing every user interaction across web and mobile apps in one unified customer profile.
You gain visibility into behaviors like product views, cart additions, wishlist changes, email opens etc. These insightful data triggers targeted campaigns leading to higher engagement.
Summing Up
These are just some of the many impactful Magento 2 extensions that can level up your ecommerce store’s capabilities. A flexible, feature-rich, and high-performance magento 2 webshop leads to excellence in commerce and positively impacts your company’s bottom line.
Hope this article helped you identify capabilities to enhance based on your specific business needs and objectives. The extensions list will continue to evolve as the Magento ecosystem keeps growing.
