Writing SEO optimized content is among the tedious and time-consuming tasks for website owners. It is never a secret that SEO and high-quality content go hand in hand, so you should learn how to write SEO content that maximizes user engagement, while also getting indexed by search engine crawlers. Writing amazing content is one of the ways on how to become a SEO expert.
If you want to write content for SEO, these important tips should help you achieve that noble goal.
1. Write content for your audience first
When writing SEO content, you should start by determining what your visitors will need before you start thinking about search engine rankings. No matter your goal, what your target audience needs should come first before anything else. Answer the questions that your targeted audience is seeking answers for.
2. Use attractive headlines with your keywords
Punchy headlines are always better when used in writing SEO content. Make your headline short and catchy, because this is where your website customers will look at, then decide whether or not to continue reading the content that is below it. But again, you should keep in mind that your title, as well the Meta descriptions which you use are picked up in ranking results.
3. Incorporate well-researched keywords in your content
There are two main types of the keywords-short tail and long-tail keywords. These days, long-tail keywords have been preferred because they catch the intent of the customers and tend to drive more traffic to your website. However, you should limit the number of keywords that you use in your content because this could turn off the users. Use them sparingly, and you will be able to maintain the attractiveness of your content. Ensure that your content reads and flows naturally from the start to the end.
4. Structure your posts
While this makes it easier for your targeted audience to find what they want, breaking your website or blog content into subtitles, and small paragraphs helps. Use proper tag hierarchy and you will benefit from better Google rankings.
5. Use images and videos
Images and videos can help to improve your content to a great extent. Remember that human beings are visual creatures, so having several videos and images make your content more engaging, and can attract more traffic to your website.
6. Make your content shareable
All social media platforms have icons that enable the users to share content that they like, or which they recommend with their friends. Remember that any time your content gets shared, that is a vote of approval. This will make it accessible to a broader audience, and the search engines will also rank it high.
7. Implement Google authorship
This is a way that you use to tie certain content to an author. This requires that the author has a Google + account. This is an amazing option for promotional stuff and increases the click-through rates that you would get to your articles.
Writing SEO content is one of the major requirements of your SEO marketing strategy. However, if you learn and master the tips to help you write quality content for human readers, and also perfectly optimized content for the search engines, your website visitors will be more engaged while also boosting your search engine rankings.