Your homepage is more than likely to be the most visited webpage on your site. The homepage is often the key that marks the difference between building long-lasting relationships with customers and having a visitor click off your site straight into the arms of your competitors. Learning how to communicate who you are with your home page, make the right first impression, and invite users to explore more of your site can have a huge impact on everything from long-term sales to search engine ranking. This guide is here to help you learn some of the best ways to improve your website’s homepage today.
1. Add a Value Proposition
A value proposition, otherwise known as a mission statement, is a key piece of information that tells a potential customer who you are, what you do, and why. Adding value to your home page in a location that is easy to find can help you to start building a relationship with a potential customer early on.
2. Break Up Text With Images
When you are looking to improve the overall look of your homepage, it is important that you spend some time reviewing it. You should try to look at your homepage on a range of different devices to see how it functions across different screen sizes. If you notice that your homepage is very text heavy, then you should consider breaking up text with high-quality images.
Any successful website design service provider will tell you that when you are choosing images to add to your homepage, it is important that you think carefully about what you are using. Studies have found that people process images much faster than it processes text. When you are choosing images for your website’s homepage, you should make sure to use high-quality images that effectively represent your brand identity.
3. Add In Calls To Action
While your homepage is a very important aspect of your website, its ultimate aim is to invite people to further explore your site to the point of conversion. Adding in calls to action is a very important step to improving your website’s homepage as it helps you to guide a visitor throughout your site to the point of purchase. When you are adding calls to action on your site, you should make sure that they are highly visible and easy to follow.
4. Update Content Regularly
No matter how beautiful or functional your website’s homepage might be, it also needs to be relevant. It is important that you update the content on your website’s homepage to ensure that you are always able to provide the highest quality experience. Updating your content regularly will be practically beneficial when it comes to enticing long-term customers into exploring different areas of your website.
5. Update Your Design
Your homepage is key to building trust in your brand. When your homepage design looks outdated, then this will immediately give the wrong impression to a customer. You should make sure to update your homepage to current design standards to show visitors that you are dedicated to quality.