7 questions will help build a successful website. According to internet live statistics, there are now more than 1 billion websites running. This number illustrates the importance of websites and how they become an indispensable weapon in the arsenal of corporate online marketing.
When you make a website, it is important to remember that it is more than just an online page full of text and images; the truth is much more than that. Think of it as the front door of the entire organization. It has the responsibility to create a good first impression for the target audience.
It is used as the meeting point for all marketing efforts of the company. All promotions will lead people to visit the website for more information. All the flyers, all the posters, all the TV commercials, all the social media advertisements on Facebook, Twitter, YouTube, will lead people to an organization’s website.
Therefore, there is no doubt that your website plays an important role in driving business growth. The unique value proposition is provided by your client’s company If a website fails to perform its duties, the consequences can be catastrophic. In the process of building a website, you need to do a lot of work, because you have to make a good first impression.
If the process is not smooth, no amount of effort can make up for it. There is no doubt that your customers will pay great attention to every detail of their website. Therefore, a website must meet the expectations of all customers in terms of practicality, aesthetics, and functionality. But most importantly, it must be able to achieve its lead generation and conversion goals.
As a designer, you must ensure that your hard work is rewarded and that customers are satisfied with the website you build. However, easier said than done. The website design and development process are long and difficult, but you can simplify things by asking some key questions that will give you a clear understanding of what customers expect from the website.
#1 What do you do?
This is the best question. Because you want to make a website, it must be a perfect online representation of the customer’s business and reflect his business philosophy and value proposition, the most important thing is that you understand who your customer is, his business is doing and how it is different from the competition.
A website that is created for a pet shop will be a different website for a real estate agent. Therefore, you need to be clear about the path you must take in terms of design. Any misunderstanding can mess up your design ideas before you start working.
Personal study: You know how they hypothesize. In the early days of my career, I was often not used to asking clients’ business in an in-depth way. Although I used to have a general understanding of the business, I did not focus on having a specific understanding of the client’s business. The result-I couldn’t target the customer USP that I wanted to show on the entire website; it resulted in an ordinary site.
#2 What should your website do?
You need to know the purpose of your website creation. You should be clear about the purpose and purpose of the website.
Is it used as a cover for people to download magazines? Is it used as an information tool to provide insight into the services provided by the company? this is for people to fill out registration forms?
A website can have multiple purposes. As a designer, your job is to ensure that each purpose can be achieved smoothly.
Personal learning: a basic question, isn’t it? For me personally, this question is about how to reach an agreement with customers. I remember that in this project, the customer sold jackets on a wholesale basis. I think the customer wanted to “sell” his jackets through the website, but what he actually wanted to do was to get clues by “filling in the form”. Big difference! But this question helped me clear my mind.
People start websites for a whole host of reasons, but most of those websites include both author boxes and guest posts. Why? Because these two elements are the key to an engaged audience and valuable content!
#3 Who is your target audience?
This is a very important question. Each website can be customized to attract a set of target audiences. The design of a children’s website is different from that of a business professional website. A children’s website will use more pictures and bright colors to attract children, while a commercial website will have a formal and elegant layout.
If you know the target audience, you can create a website design that attracts and seduces the crowd, which is the target group of your customers.
Personal learning: I have a client who knows the target audience he wants to work with. So, the above description is: “Male, American, 18-25 years old, have money to buy expensive products (this means that parents must be the richest people)”, which makes my task much easier. I can focus on a subject that resonates with the audience. There is no confusion in my mind.
#4 What should your website visitors do?
Once you know your target audience, you should ask them what they should do on the website. If people are led to watching videos showing business functions, then this should be prominent in the design.
Visitors want to register on the site, they must move smartly through strategic action buttons. If visitors should share blog content on social networking sites, then the share button must be easy to see. The design depends on what your customers want visitors to do when they visit the website.
Ideally, most visitors have very little time on hand and consume information on the website within a small time frame. They will prefer to consume beautifully designed content rather than simple content.
Personal study: Think of this as an extension of point 2. Visitors are an extension of your website. Your website is for visitors, right? Wrong. I think so too. However, over time, I realized that the main goal of the website is to get visitors to do what you want them to do. So, if you want them to fill out the form, make sure the design elements on the website are combined and prompt them to do so.
#5 What elements do you want to include?
Your main motivation is that the website should meet the goals of all customers. Therefore, their choices, likes, and dislikes are very important. You need to ask them what they prefer to include on their website and which elements they definitely don’t want to miss.
You also need to ask them something they don’t want to know. They may have a clear idea of ​​a design element they hate. If you know what they don’t like, you can avoid these elements directly.
However, it is important to remember that you are also designed for the target user. Although you need to include elements that customers like, it’s very important to make design choices that resonate with the target user.
Personal learning: In my life as a website creator, if I have learned anything important, it is to make sure that you understand your customers’ preferences and preferences. I worked with a client, and he discussed the goals of the website, and then asked me to create a website in a way I think fit. but it is not the truth. When I proposed a color scheme, he proposed his own preferences, and when I showed the image I wanted to process, he had his own ideas. Finally, I asked him in detail what he wanted. Today, this is one of the first questions I ask customers. Life is easy like this.
#6 What additional features do you need?
You need to ask your customers what additional elements they want to integrate on their website.
Do they want to embed videos? Do they want users to be able to comment on your blog posts and other types of materials? They need a chatbox? Do they need an internal search engine for the site?
Any additional features your customers want should be included on your website.
Personal learning: Website design and development cannot be based on hindsight. I experienced the painful lesson again. One of my website projects needs to be broken down and after it is completed, it is ready to be used. Why? The client decides that he wants a nice new feature he has read. Therefore, I also learned that there needs to be a deadline. As of the posting date, no new feature/design integration requirements will be considered.
#7 What is your budget?
You’d better not talk about this problem anxiously. What the customer wants and what the customer can afford maybe two different things. Therefore, a certain degree of negotiation is necessary. If you maneuver wisely in budget negotiations, you will be able to freeze on a number that is beneficial to both of you. Make sure you have calculated all the costs so that you don’t end up making yourself unaffordable.
Personal study: I know this question is uncomfortable, but in order to maintain a good working relationship, you must first ask this question after you have a clear understanding of customer needs. do not be shy. In my early days, I used to put all the needs into a project without setting a budget with the client. Needless to say, I have had painful times.
In many cases, websites cannot meet customer requirements. This can happen if you ask the wrong question. However, if you ask these 7 questions, you will surely succeed in meeting customer needs by building a website that looks and functions in line with expectations. Be a nosy Parker and start asking the right questions now! Contact Us@ WEBSITE DEVELOPMENT COMPANY IN PAKISTAN.
