Did you know that making tweaks to your current website design can boost your website traffic and increase conversions by ten times?
Your company’s website is like the face of your brand. It speaks volumes about who you are. According to studies, your web design influences 94% of the first impressions users form about your site. If your website design falls short, most visitors will either stop surfing or hesitate to return in the future.
A spectacular web design attracts more visitors, boosts sales and enhances your business credibility. If your website doesn’t meet modern web design trends, it’s time to consider giving it a makeover. You can entrust the expertise of a professional web design agency in London from an experienced company to ensure you maximise your profits.
Here, we share the best web design practices to create a website that converts. Bookmark these practices and try implementing them to enhance your website.
Ensure your website works on every device.
A survey reveals that 57% of internet users won’t recommend your business if your website lacks mobile responsiveness. It isn’t surprising, considering the global smartphone user count was 6.56 billion in 2021, expected to rise to 7.51 billion by 2026. Therefore, your website must excel on both desktops and mobiles!
A responsive website automatically adjusts to different devices, encouraging your audience to spend more time on it. It reduces bounce rates and boosts conversion chances. A responsive website is the key to excellence.
Responsive websites incorporate breakpoints where design and content adapt for optimal UX on diverse mobile devices. If your website traffic mainly comes from mobile users, responsive design ensures your site adjusts to smaller screens. Users can access all elements on a compact frame without bouncing.
Finally, a responsive design creates a positive brand impression by enhancing website usability, leading to better conversion opportunities. Responsive web design is the quintessential of outstanding web design. You can check out the Top 10 Web Design Agencies in London for a responsive website that drives increased traffic and sales.
Alternatively, seek professional assistance from web design services employing top-notch practices for successful sales conversions!
Choose a straightforward design.
Are you a startup on a hunt for clever solutions to tricky problems? Firstly, understand that turning your website into a complex puzzle with too many pages isn’t the way to go. You risk losing the interest of prospective customers due to unwanted details.
As a startup, losing even one customer is a big deal. That’s why your web design needs to focus on creating a website with a simple and crystal-clear structure. It not only makes your brand stand out but also helps in establishing a brand identity.
No matter how complex your product might be, aim for simplicity. Users should be able to access all the information they need with just a few clicks. Consider adding clear directional signs to improve site navigation and enhance user experience.
Remember, keeping it simple isn’t just a suggestion – it’s a strategy for success.
Make navigation easy to follow.
Have you ever felt frustrated after visiting a website? You couldn’t even click anything because the navigation was confusing. Or perhaps you’ve been on a site without a menu bar, leaving you awkward about where to go next. How frustrating was that experience, and how quickly did you decide to leave and find a better option? If you want to spare your website users from such hassles, the key is to ensure your website navigation is intuitive.
Navigation plays a vital role in shaping the user experience and directly affects the success of your startup website. When navigation is intuitive, users can effortlessly locate the information they need and accomplish their tasks. Poor navigation is a recipe for user frustration, prompting them to exit your site and seek alternatives.
Tips for crafting intuitive website navigation:
- Employ clear and consistent labels for your navigation items.
- Avoid using jargon or unclear phrases that might confuse your users.
- Pick a simple and descriptive language.
- Organize your content that feels natural by grouping related items and using clear headings.
- Enhance navigation with visual elements such as icons, white space, and colors to guide users seamlessly through the site.
- Conduct comprehensive testing of your navigation to ensure it is intuitive and user-friendly.
- Testing helps identify confusion or issues affecting your users, allowing you to make necessary adjustments for a smoother experience.
Make things smoother without distractions.
Some elements on your website may ruin the value and message you want to convey. Examples include complicated animations, lengthy content, and generic stock images.
Given that your audience has an attention span of only eight seconds, it’s crucial to clearly communicate what users will learn on the page without your design getting in the way.
Begin by establishing consistent brand guidelines. These guidelines should cover font styles, colors, imagery, iconography, and logo usage. Without these, brands often struggle with design, resulting in arbitrary colors and inconsistent font styles and sizes. This inconsistency can distract from your message or confuse visitors trying to convert.
Stay away from excessive on-page animations or interactions. When every button pulses or a section of icons has its animations as you scroll through the page, it can overwhelm you and distract your attention from the page’s content.
Being minimalistic is an essential feature.
Do I really need a website that keeps it simple? That’s a question on every entrepreneur’s mind when thinking about a new website or updating an existing one.
The mark of outstanding web design is simplicity. It sets you apart from your competitors. Just piling on different elements won’t serve the purpose of attracting more visitors to your website. A lengthy web page won’t encourage your audience to take action. The key is to make your web page concise and address all your audience’s questions. That’s what makes a website truly great!
According to a study, 46.1% of users judge a company’s credibility based on its website design. However, reports suggest 83% of users expect a website to load in less than 3 seconds. So, while web design is influential, speed matters too. A cluttered and poorly designed website will load slowly and won’t offer a good user experience.
 Use your brand colors to stand out.
Web design and brand identity thrive on the crucial element of color. In various industries, specific colors signify their products or services; for instance, green for science or blue for tech and hospitals.
Drive ultra-fine brand communication using color psychology. Carefully balance shades and tones to tailor certain colors to specific target demographics. Your favorite color may not be ideal for your startup brand and target market.
According to a web design agency in London, professionals can expertly curate an optimal blend of brand colors, incorporating creativity and marketing to establish a memorable startup image. This strategic approach enhances the site’s results.
Whether it’s your brand logo or the entire website, creating a vibrant and colorful design supports your brand’s visibility. Adhering to your dominant color reflects your authority and boldness. Understanding your target audience enables you to refine subliminal marketing, creating a more memorable startup brand.
Pick your typography carefully.
Ensure your audience can easily read and understand the text on your website. It depends on factors:
- Font size
- Weight
- Colour
- Line height
- Spacing
- Contrast.
Choose a typography that ensures transparency and legibility, particularly for large blocks of text and small screens.
Consider popular website fonts such as Georgia, Times New Roman, Arial, Verdana, and Helvetica. Avoid fonts that are too thin, bold, or fancy, as they can distract your readers and make it difficult for them to read. Follow the rule of using a simple and consistent font for the body and a distinctive font for the headings. It allows your visitors to grasp the information at a glance.
Remember, use a maximum of three fonts in your design, assuring they complement each other. Lastly, confirm your fonts are scalable, allowing for enlargement or reduction without distortion. Ensure the font is web browser-friendly, as people tend to lose patience with slow-loading fonts.
Use positive reviews to build trust.
Startups, like anything new, often face cautious responses. More than half of traditional competitors feel uneasy about startups entering their space. While you cannot control their concerns, you can build trust with your prospects by providing social proof.
Employ testimonials to highlight your reliability and trustworthiness. Additionally, showcasing awards and professional associations can further boost your credibility. These elements on your website are essential to position your startup brand effectively. Online reviews and testimonials can contribute to revenue growth of over 60% as more customers trust them. Therefore, emphasizing brand trust is essential for your startup. It should be a prominent feature on your website.
Ensure you create a detailed and easily accessible testimonial section to showcase your credibility in the market. It reinforces trust but also enhances your startup’s overall brand image.
Create a swift website.
Are you familiar with the Google Page Experience Update of 2021? Let’s break it down!
Google advises having a website that loads quickly, according to its Page Experience Update in 2021. Google has outlined the following criteria for page experience ranking:
- Core Web Vitals
- Mobile-friendly
- HTTPS
- No intrusive interstitials
Considering these factors, in the current scenario, design a website for speed and mobile responsiveness.
Now, let’s examine the perks of maintaining an optimum website loading speed:
- Top Google Ranking: A fast-loading and responsive website can catapult you to the top of Google Search Engine Results Page (SERP).
- Increased Traffic: Expect a surge in website visitors, leading to higher conversions.
- Positive Brand Impression: Faster speed contributes to a positive brand image, impacting conversion rates. Did you know? The first 5 seconds of a page’s loading time have the most significant impact on conversion rates. A mere 1-second delay can result in 4.42% fewer conversions.
So, create a website that meets Google’s standards and ensures a seamless and speedy experience!
Final Verdict
Revamp your website using these tips to witness a significant boost in its performance, user experience, and customer conversion rates. As you start implementing these suggestions, you might find yourself reflecting on a complete redesign for an even more incredible impact.
Don’t worry! You are not alone in this consideration. Whether you’re unsure about the necessity of a website redesign or want to understand the process better, connect with the web design agency in London.
