Each day, more than 100 million hours of video content is being watched on Facebook. Now just hold on a second before you think any further about this stat. We would like to tell you that this was reported last year. In today’s internet world, Facebook is growing as rapidly as the price of Bitcoin, and it’s not going to slow down any time soon.
So why not, as a marketer you use video marketing on Instagram and Facebook as your trump card and win over the competition? Well, this blog is all about the 9 secret ways that will help you get Facebook video marketing to level up from where it is right now. No matter how much you have learned in this field, there is always something new happening in it, and that’s what we will discuss today.
1) 90 Seconds Are Enough
Since you need to get the most done in the shortest time, the same goes for people’s interest in video. According to the book written by Joe Forte titled Beating the Algorithm, 90 seconds for normal videos and 15 seconds is the sweet spot for video ads. But keep in mind, if the video is worth watching like it’s a how-to video, then the “shorter is better” phrase doesn’t have any implications as viewers don’t care how long it is.
2) Find The Right Type Of Content
There are tons of different categories present on Facebook, and it’s not recommendable to keep on using the particular type for all your videos. Experimentation is the key to success, your first few videos might not perform well, but your video will surely find its likes, shares, and views with hit and trial. See, customers attract customers, so if you are selling a product that customers quite often use. Then why not create user-generated content and show what your customer has to say about the same product.
3) Mobile Content Creation Should Be The Main Focus
How many times have you seen a video while scrolling your Facebook feed on mobile? Well, the answer would always be. The thing is, 65% of the total daily video views of Facebook come from mobile users. So when you are making a video using any of the online Facebook video editors, you need to use aspect ratio and dimensions that are smartphone friendly.
4) Grab Viewers Attention
In order for your video content to sit above the monotony of the news feed and pursue the viewer to keep on watching requires a lot of creativity. You capture the attention in the first five seconds of the video. One of the things you could do is ask them a question, which will make them want to continue watching the video. You can also leverage video editing software to create more engaging content for your target audience.
5) Thumbnails Are Important
Yup, when a video comes on the feed, it will automatically start playing. But in a lot of cases, people prefer to play videos manually. Thus, you need to have a great thumbnail with catchy phrases to make people stop scrolling. To upload a thumbnail, you need to click on the thumbnail when you upload everything else of the video using the Facebook post option. After that, select the image under the custom image, and you upload the picture you want to make a thumbnail.
6) Check The Metrics
You are not done with the video marketing until you can achieve the desired numbers you aimed for. As a result, it is best to check how the video is performing on Facebook using analytics and tracking how many people have clicked the CTA.
7) Audio Should Be Optional
Just ask yourself how many times have you seen a video while keeping the audio low or muted? The thing is, we don’t want people to know what we are watching. So what to do in this case? Well, the best option is to provide subtitles to the video which you are posting on Facebook. Or you can use animated text overlay in the video when you are creating it, and the choice is yours to make. But you need to make the audio an optional thing in your video, not a necessity.
8) Tell Visual Story
It sure is a hard thing to pull off, but it’s worth the shot. For this, you need to tell a story without having to verbally say anything to the viewer. Bold visuals are the one way to do it, as it is self-explanatory. These types of videos will help you reach the core of the product you are offering and make better communication with the viewer. A visual can easily explain the product, so if you are telling to sell something, this is the one technique you should go for.
9) Add Call To Action
So you have made the video, you have provided the information. But what is the next thing you want the viewer to do once the video ends? The answer needs to be present in the call to action button whether you want them to book a ticket for the upcoming trip you will be taking or buy a product you just showcased in the video. A viewer must be able to reach it from your CTA button.
The people who have watched the complete video will surely have some interest in what you are showcasing. So why not show them the bigger picture and take them to your website? You can put a CTA if you are talking in the video; the best thing would be to put it in the middle of the video’s duration. Or you could enter the CTA in the post copy.
So these were some of the tips to explode your video marketing to a bigger audience. The thing is, Facebook video marketing shouldn’t be intimidating. But then again, there are a few things to keep in mind to get the best out of your marketing budget, and these tips will help you get closer to achieving it. So start your journey now and experience a whole new path of getting tons of customers for your niche.