Video Marketing – Its Influence on Digital Marketing. In simple language, a description of a video sale uses video to promote or market your product, product, or service. This benefits SEO as it can increase click-through rates and search engine rankings. YouTube is the second largest search engine behind Google. To reach your audience YouTube is the best forum, you should upload well-marked videos on YouTube and it will work wonders for your SEO.
Impact on current business
According to the latest statistics, 63% of businesses and organizations have begun using video marketing. Of those businesses, 82% felt that this type of marketing was an important part of their strategy. It is developing rapidly and will reach higher heights sooner than we think.
Benefits of Video Marketing
#1 Easy access
There are different marketing platforms. With mobile phones, the consumer can access the videos at any time and wherever it does not happen through traditional advertising such as paper advertising. The marketer can reach the audience anywhere at a low cost.
#2 Increases conversions and sales
Adding product video to your landing page can increase conversions by 80%. Video can also lead directly to sales and can make you a lot of money. Recent studies show that 74% of users who watch a descriptive video about a product often buy it.
#3 It shows a Great ROI
Video production is not easy or cheap so online editing tools continue to improve and improve to make it more affordable. 83% of businesses indicate that videos provide a good investment return. Better content is needed than good quality video.
#4 They have feelings
Video communication is more effective than reading facts in a text. They allow you to make a direct appeal to the emotional center of the human brain through music. With video, you can also attach a face to mind.
#5 It can build trust
YouTube has become the most powerful social media platform to promote your product. Some consumers have second thoughts about buying products online due to fraud and deception but effective video marketing can bring products in a more conversational way. Most buyers feel more confident about buying online after watching a related clip.
#6 Complaints about mobile users
Smartphones and videos are compatible. Most consumers watch them on their mobile phones. YouTube reports indicate that mobile video usage is increasing at 100% every year. As smartphone users are increasing every day and people like to watch videos on the go, the audience continues to grow and grow.
#7 You can explain better
After introducing a new product or service, create a video to show how it works, it will have a greater impact on users understanding the new product rather than texts or facts. Therefore, videos of products or services on the homepage of the website do wonders for business growth.
With video marketing becoming a big part of digital advertising, a digital marketer should know everything about it. Marketing audience increases daily and every minute. So managing such a large audience can be deceptive, so an effective and efficient digital marketing strategy is needed.