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The Effective Digital Marketing Tools in 2021

The Effective Digital Marketing Tools in 2021. Without tools, a mechanic is nothing, just like that as good a digital marketer as you are and your skills are excellent, but you don’t know which tools are required to spread these skills to the people then all is useless.

Most Used Digital Marketing Tools

In this article, we will learn about the basic and effective digital marketing tools that will help to use your skills in a better way. 9 effective digital marketing software tools are mostly used in the digital marketing field.

Facebook Insights Tool

The first digital marketing tool is the “Facebook Insight Tool”, in which you are measuring the post of reach. That means how much people reached on the post that you shared on Facebook with people.

Virality, means that the post you shared on Facebook, has got popular? Or some people saw and after some time they forgot.

After that next point is “Likes”, you shared a picture or video but people didn’t like it. Whether your picture or video got viral but people didn’t like it so this is not good for your company.

Insights tool helps us to find out of all data like how many people like or dislike our post and what is a reason behind the like or dislike.

If we look beyond that, it comes to us “Comments, shares stats, click stats, likes”, these are all numbers that you will be provided on a regular basis to the client, and the client will be making future strategy by helping this stat that will share with you.

The next one is custom demographic; This is the most important function of Facebook Insights. It lets you know what the customer’s age is, where he lives, what he likes, what his community is. By looking at which you can do all the digital marketing planning of your future in a good way.

Facebook Insights Tool


This is the Facebook of professional-type people, where people go for jobs and companies go looking for employees. This is a very important platform in the world that is using and often you will see LinkedIn jobs.


Some of you may even use it, Instagram is a platform where you can share your picture with hashtags. This an also tool of digital marketing in the marketing field. You can also use these Instagram feeds in your Hashtag Campaigns to grow awareness and engagement.

Related article: Actionable Digital Marketing Skills for Non-Technical People.


Our politics made Twitter famous in Pakistan, and now after Facebook, the acceptability of Twitter has also increased a lot and it’s not just for politicians. Twitter is a text orientated platform where you can spread your message to people with limited words.

YouTube Studio

In addition to social media platforms, we have a very important tool “YouTube studio”. Most people do not understand or tell about it. Most of you have seen videos of cats on YouTube, what is the benefit of the person who is posting this on YouTube? The more people who watch it, the more money they will earn. It all happens through YouTube Studio.

Google AdWords & Google AdSense

Here are two key tools you must know: Google AdWords and Google AdSense. Google AdWords is software that you can view your site advertisements on other websites. Google AdSense is software that can view other site advertisements on your websites.


Next, one tool is “Blogger.com”, you can create the best blogs through blogger.com for yourself and your clients if you are interested in something specific.


Most people don’t know about Taboola.com. Taboola.com is a website or platform through which you do native advertisements. Do you know about native advertising? What is native advertising? Native advertising is advertising that doesn’t make you feel like it’s actually a company’s advertisement.


MailChimp is also a tool of digital marketing and this is directly related to emails as much as you do email marketing through the whole MailChimp. This is also an important tool in digital marketing.


We will discuss briefly all the tools we have just discussed in the next article. You have to look carefully at what are the tools in which my interest has developed. The one that I have developed the most is actually your interest. Take it and move on, increase your skills, earn money for yourself and your family. If you think there is any other important tool of digital marketing, then share it through the comment box.

Read more: Think Like a Digital Marketer in Marketing Field.

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