A Detailed On-Page Search Engine Optimization Guide. Search Engine Optimization is a broad term. It cannot be threaded into words in one line, one paragraph, or in one article. It comprises many different elements, and they keep increasing over time. Their counts never stop as search engine algorithms constantly change, and so they also change and increase.
All the SEO elements have their own values and importance for ranking a website and boosting its performance on the Search Engine Result Page (SERP). On-Page SEO is one of the main elements. It is the most important ranking factor. It is a process of optimizing on-page work by writing SEO-friendly content, giving appropriate titles, headings & subheadings, writing a keywords-stuffed meta description, adding meta tags, and many more.
In this blog, we will discuss these elements and how they play a vital role to rank a website.
On-Page SEO’s Elements
#1 Writing SEO-Friendly and Users-Friendly Content
This is the first and most important thing that comes under on-page SEO. It is very important to write such content that is clearly understandable to both users and search engine crawlers. Now, you might be wondering how to write search engine optimized content. Well, it is very simple. You need to analyze first what your top competing websites are providing to their users. You can have a great idea from their content. Then you have to search for the right keywords and add them throughout your content. Furthermore, if you find difficulties in this part, you can take help from an SEO company in India. They are experts in this field, and if you hire their services, you will certainly get the highest quality outcome.
#2 Writing Titles and Headings
The way people recognize us by our names, the same way users know about the particular content by its title and heading. So, it is very important to create great titles and headings. When creating these two components, you have to ensure you use specific keywords and keep it short, crisp, and catchy. Apart from this, keep the Google guidelines for titles and headings in mind before writing them. It would help you create the perfect title for the content.
Furthermore, don’t forget to optimize subheadings and minor headings. They also are crucial with the perspective of ranking.
#3 Writing Meta Descriptions
The website owners very often make mistakes when it comes to writing a search engine optimized meta description. They randomly write it, which results in affecting the ranking of their websites. A meta description is something that is only for search engine crawlers. If you randomly write it, the search engine crawler will not be able to understand what your content is exactly about. And if it will not understand your content, it will not rank your website. So, write it using specific keywords and make sure it is clearly understandable to search engine crawlers.
#4 Adding Meta Tags
Meta tags are keywords. You have to search the right keywords for the content you want to publish on the web. You can use different keyword finder tools for it. Once you prepare the list of keywords, you need to add them to the meta tags segment. Make sure you do not add keywords more than the maximum length of meta tags.
Apart from these four, there are more on-page SEO elements such as URL optimization, page speed optimization, mobile responsiveness, and image optimization. These are also crucial on-page SEO elements.