Promoting a small business is a huge challenge, especially if you have limited marketing experience. You will not only need to perfect your company’s brand identity, but you must pinpoint the best sales channels and find ways to grab your target audience’s attention.
It doesn’t matter if you have a unique, affordable product; you will still need to market it to secure many customers and improve your brand recognition. If you are ready to grow your company’s revenue, take a look at the four best marketing tactics for small businesses.
If you want your target audience to find your company easily online, you cannot overlook local search engine optimisation (SEO). Ensure your business is at the top of Google by attempting to rank for keywords related to your business, such as “pizza delivery in New York City.” As Google has a local search algorithm, the search engine will attempt to find similar businesses within the immediate area. Therefore, you will need to perform keyword research for your local audience, create and manage a Google My Business listing, build citations, and optimize your website.
Small businesses with blogs receive a reported 126% more lead growth compared to small businesses without a blog. If you want to attract and convert web users into customers, you must develop a successful content marketing campaign.
Publish 100% unique blog posts that highlight your company’s expertise and provide readers with value. The more interesting and entertaining the blogs, the more likely they will be shared. It could help you secure a larger audience, increase your sales, and climb the search engine results pages.
Keep your blog fresh and engaging by publishing a mix of the following:
- How-to articles
- Opinion pieces
- Case studies
- Industry guides
- Company news
If you’re happy to slash your product prices to secure new customers, consider selling a product or service via a coupon deal site, such as Groupon and LivingSocial. It will allow you to promote your products to a substantial audience at your location, which will improve your brand awareness, customer base, and sales.
The downside is you’ll need to accept a lower revenue for each sale. For example, Groupon requires companies to reduce their prices by a minimum of 50%, and half the revenue will go to the coupon deal site. However, your company could benefit from increased exposure and many new customers.
Last but by no means least is email marketing. Most web visitors will not make an immediate purchase. By capturing their contact details, you can increase the likelihood of visitors returning to your site and placing an order.
Make it your mission to attract many subscribers and then deliver compelling email newsletters to their inboxes. By sending attention-grabbing deals, offers, and content to your subscribers, you can increase your click-through rate, brand engagement, and monthly sales.
Encourage web visitors to become email subscribers by providing various perks for signing up, such as a discount for their first order, a free service trial, or a free digital download.