The year is coming to a close, and you have seen the results of your marketing efforts for 2021. Now, it is time to prepare for 2022, and if you haven’t mapped out a solid marketing plan for the coming year, you might want to change your mind and start stepping it up on your marketing strategies because you don’t want to get left behind.
With a still-shaky global economy, digital marketing agency are still trying their best to analyze the most effective strategies to engage target audiences and take advantage of the latest technological innovations and business models. Thankfully, the pandemic has paved the way for a shift in the way consumers purchase goods and services, and digital consumerism was born. And even after the crisis has died down, marketers believe that the spending patterns of consumers will remain.
Because digital is the new norm, the role of digital marketers has become even more crucial now and in the years to come. With the advent of technological advancement and innovations, marketers must keep abreast with leveraging this and harness its potential for business growth.
But with an ever-changing digital landscape and updates being rolled out one after the other, marketers are scrambling on ways to be ready to serve their clients, and most are eyeing these five marketing strategies as the way to usher in 2022:
More Online Events
Because of the pandemic, online marketing events have become the norm in engaging target audiences and end-users. They have become pivotal in maintaining brand awareness and increasing brand recognition. These events also served as a perfect opportunity for businesses to gather user information which will be handy when Google terminates its support of third party-cookie. The collected data can create a database of user profiles that your business can use for future marketing campaigns.
Brand Consistency is Key
One of the most crucial branding factors is consistency because it builds a stronger brand image. And because a picture is critical to business, you want to keep your brand strong and consistent. To create consistency, you must retain all factors of your business in line, like social media posts, marketing campaigns, and end-user communication.
To accomplish this, you have to have foolproof digital marketing campaigns. While advertising costs may be expensive, don’t forget that ads still have the power to capture an audience and increase your web traffic proving to be a cost-effective tool for the long term.
Incorporate Visual Media Content Into Your Campaigns
Online consumers have a short attention span, so marketers must find ways to capture the attention within those few seconds and the best way to do this is by using eye-catching and stunning visuals.
While in-depth, comprehensive, and high-value content seems attractive to some users, others may find this boring, increasing your bounce rate. So how do you avoid this? Visual media. And this is why digital marketing agencies are now advising their clients to invest in short-form videos that, according to the latest data, have the second-highest ROI when used as a marketing tool.
The Rise of Artificial Intelligence
To some, this seems like something out of a sci-fi thriller, but in reality, artificial intelligence has proven to be a promising tool for marketing. By using AI to assess consumer data, Google has announced that it is now using Rankbrain. This machine learning system uses artificial intelligence to determine search queries by taking unknown questions and comparing them with stored data and providing results that the user is looking for.
Nowadays, most people use their mobile devices, either smartphones or tablets, to access the internet and make real-time search queries. This is especially useful in local SEO, wherein users can access local services, and marketers can focus on geotagged ad campaigns.
But making marketing campaigns should not only be your focus. It would help if you also focused on increasing your user experience rating by making your website mobile-friendly. Apart from the user interface, you have to ensure that other factors such as loading rate are short and optimized for mobile use.
With the global economy still unbalanced, businesses will continue to fight for a space in the digital platform, and marketers are your best friend in achieving this. By applying the strategies aforementioned, you and your business have a better chance of staying afloat amidst these trying times.