Whether it’s a marketing book or a website or a YouTube channel, it starts with what is marketing? How we can miss this before starting the discussion on Digital marketing. We will use the daily examples to explain marketing.
#1 You are at home and while the call comes, you answered the call and you found out that there is a call from the insurance company and they are offering that if you signup this package today we will give you a 20% discount. The question is that are they doing a marketing job?
#2 You often visit shopping malls or markets, you will see different types of people standing there that selling somethings, buy two get one free, like this. The question is that are they doing a marketing job?
If you think they both are doing marking then you 100% right, both are doing marketing job. In the first example, the insurance company doing marketing jobs through technology, and second they are selling marketing jobs.
Let’s take a look at the marketing definition.
What is Marketing?
Marketing consists of 5 processes creating, communicating, delivering, exchanging, and offering. Creating means making, communicating means informing, delivering means transfer something from one place to another place, exchanging means taking one thing than others, and offering means offer some valuable things. Marketing revolves around these 5 processes.
Five Marketing Process
There is five marketing process that is mentioned below in the list:
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- Creating Value
- Value Delivering
- Exchanging Value
- Value Offering value
When a company makes a product, to make this involves the company’s long process. We called off this process is “Creating Value”, Marketing is the process by which a company knows what a customer wants and with that in mind, the company is making products.
Marketing is the name of “communicating value”, make your own product, the product is great but the customers don’t know what the product is like. You deliver an effective message to customers after that the customers know about your products.
The third point is “Delivering value”, once you make a product then you also done the communication process then the next point is to deliver the product. Whether online or offline, this is the duty of a company that delivering products and values to the right buyer or user.
The last step is very important because it gives a reward to the company as well as the customer, we called this step is “Exchanging values”. Now the time is actual selling, you just sell a product and get the reward in the shape of money. You got financial resources value and the product to the customer.
The business purpose is not only to earn money; it is very important, you earned money from selling products but are the customers satisfied? If they are satisfied then when he gives you a loyalty star, your ambassador will grow. They will tell others to buy this company’s products, they are very good. Your customer numbers will increase when they tell others.
What is Digital Marketing?
Digital marketing is a marketing process that is done with the help of technology, like marketing through the internet, social media, Emails, Phone calls, websites, search engines, etc.
Importance of Digital Marketing
Did you think that how much time spend you on electronic devices? This a dam true that Americans spend 11 hours on electronic devices. What you are thinking? Only 24 hours in a single day.
this is the main reason that digital marketing is more important and effectual than ever before. Believe me, you can’t succeed without digital marketing and now the time is the technology and most people use electronic devices for marketing.
Here we discuss the essential types of Digital Marketing.
Types of Digital Marketing
8 basic types of Digital Marketing used in doing Marketing through electronic devices. The list is mentioned below:
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- Quality Content Marketing
- Search Engine Optimization (SEO)
- Search Engine Marketing (Google Ads)
- Social Media Digital Marketing
- Affiliate Marketing
- Email Marketing
- Mobile Phone Marketing
- Viral Marketing
Quality Content Marketing
Quality content marketing is the type of latest digital marketing that attract the audience through quality content. The basic aim of quality content is to drive profitable customer action.
You can see that the right side is the example of traditional marketing and light side advance or digital marketing. Basic other examples of content marketing are websites blogs, videos, E-books, etc.
Search Engine Optimization (SEO)
Everyone now about SEO and here no need to explain more but we will know about SEO that how it is part of Digital marketing?
Organic traffic does matter in the progress of any site/business, like someone searching in Google, and found a link in which he can easily buy something on your site, so basically this the digital marketing.
Search Engine Marketing (Google ads)
Search engine marketing (SEM), Like you search something in the Google search bar and you see that there are showing some Ads sites on the top of the Google result page. Basically, these pages and sites are ads sides that the owner paid money to get the result first. This is basically a digital marketing type. It is the most common and popular type of digital marketing.
Social Media Digital Marketing
Social media is the vital platform for digital marketing, did you think that how many people connected with social media apps, websites?
Public media is the right place where you can do digital marketing and increase sales, but you need to follow the right audiences. Some popular social media sites are Facebook, Twitter, Instagram, Reddit, etc.
Affiliate promoting refers to the method of paying for conversions. consider it as hiring a salesman for your product or service. That affiliate earns a commission. you establish the speed for affiliate promoting. you merely get conversions.
This implies there’s no direct value to affiliate promoting. several bloggers or e-commerce websites use affiliate promoting. When you like better to use affiliate promoting make sure that all of your terms and limits are mentioned beforehand. The affiliate represents your whole, therefore you would like them to hold your brand’s message on the brink of them. Accept the types of words you would like the affiliate to use. Of course, you would like to create the deal work for the affiliate, too.
Email marketing is the type of marketing in which companies do digital marketing through Emails. Often you received messages about the new products or companies are offering services. These are all Email Marketing.
Mobile Phone Marketing
The mobile phone is also an electronic device that companies used this electronic device for digital marketing. How they use? Simply, often you received a message from different companies that are telling you about new product information like discount offers so on.
Viral Marketing or selling refers to a post of some kind that’s stylish, amusing, or strange enough to garner a huge quantity of shares on-line. Infectious agent selling causes a colossal spike in web site traffic over a brief amount of your time. This can be laborious to try and do however the advantages alone create the trouble value it slow.
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