When using any form of marketing, including email marketing, it’s crucial to ensure that your efforts offer a real ROI—return on investment. Keeping track of those costs can be an essential part of the success of your efforts. We will look at the cost you can expect when you buy email lists and what makes it worth the price.
Examples of mailing list prices
The question “How much does it cost to buy email lists?” has no definitive answer. You will find companies offering those services at a wide range of price points and with different benefits depending on your pay.
Many email list providers will not clearly answer what they will charge for their emails upfront, and there’s no comprehensive list of what each provider charges. Hence, you need to be able to compare each provider by price and what they offer.
For example, emailzipcode.net charges only $0.03 per email for accurate B2C complete record email lists. Choose the list that suits your needs based on the industry or demographic you’re targeting, and receive hundreds or thousands of verified emails with their email, first name, last name, address, city, state, zip code, date stamp, and opt-in information.
Factors of email list price to consider
A direct comparison between providers’ prices is all good, but to make sure you know precisely how much bang for your buck you’re getting, you want an idea of the factors that go into those costs. Let’s say you were marketing for a residential solar company. After you perform your analysis, your marketing research, and your sizing, you may consider buying solar leads for sale to fuel your digital sales funnels and call center outreach. These solar opt-in leads may cost you anywhere from $.05 to $50.00, depending on the source and level of engagement.
Number of addresses, as some providers will charge less if you’re buying them in bulk
Usage terms, with some providers allowing you to purchase mailing lists for one-time use, while others allow for repeated or unlimited use.
Depending on who you ask, the nature of the address you want to buy and specific specialist addresses, such as business mailings and new homeowner mailing lists, may cost more.
You get extra information with your list, including personal contact information and demographic details.
The list’s accuracy, if you want to ensure that lists are verified with up-to-date and relevant information, may cost some providers more.
Again, emailzipcode.net charges $0.03 per email with verified information, including email, first name, last name, address, city, state, zip code, date stamp, and IP address. Use that as a point of comparison for any other email list services you look at.
Ensure a good return on investment with your mailing lists
As a marketer, buying consumer lists or business email lists can help you get quick access to the data that you need to generate leads. Pricing that data right is important to ensure you make a good return on investment from your sales efforts. Take the time to look at the market and see who has the best price for the best offerings that meet your needs.
