Businesses are always looking for new ways to increase their online presence and reach their target audience. Still, they often overlook the most basic and effective approach – creating an eye-catching website. This is especially true for travel agencies as the primary purpose of their website is to show visitors why they need a travel agent in the first place.
The best travel agent websites are usually photography-focused, easy to navigate, and communication-centered. This is the right approach, as it directs the focus toward the destination and simplifies communication with travel agents.
We have collected and reviewed some travel agent website examples to help you make your website stand out. This will give you insight into some industry-standard features and design elements so you can design your website accordingly.
Best Travel Agent Website Examples
Pack Up + Go
Are you the type that loves to make spontaneous plans? If so, you’ve probably heard about Pack Up + Go. It is a travel agency that specializes in surprise vacations. All visitors must do is fill out a pre-trip survey, select a budget, and the travel agency will do the rest, from choosing the destination to booking accommodations.
Explaining this concept can be difficult, but they have beautifully achieved that through their user-friendly website design. The website uses large blocks, light-tone colors, and clear, bold text to explain the process easily. The home page also includes an FAQ section to ensure visitors clear up any confusion they may have before contacting the team.
Myths and Mountains
Myths and Mountains is a luxury travel agency that offers customized traveling experiences. They have a clean and modern website design with breathtaking images at the top of the page to lure visitors in. Below the image carousel is a small survey you can fill out with basic contact and traveling information to get started.
Moving on, you can customize your trip by choosing filters like months, destinations, and trip concepts. The website is easy to navigate and uses minimal text. The main focus is on portraying the destinations through beautiful pictures.
You might have decided on a destination, but how will you get there? Through Momondo! Momondo is a travel metasearch site that compares the best flight ticket rates, hotels, car rentals, and much more to ensure your travel logistics are handled.
Despite its complex functionality, the website is extremely user-friendly. The dark blue-purple gradient background highlights the easy-to-read text and fillable boxes. A side panel shows all the available services and enables you to create an account.
Moreover, as soon as you enter the site, a pop-up appears on the screen, asking you to sign up for their newsletter.
Among the many travel agent website examples, Insight Cities is by far the best. The travel agency offers premium private and small group tours to a specific target audience – people who are interested in the history and culture of Central Europe.
The tours are guided by professors, students, and journalists, giving visitors a unique learning opportunity. The website design is mobile-optimized and filled with captivating images. The text is minimum and basic information is provided, urging the visitor to explore, contact, or book.
After reviewing the best travel agent website examples, you now have an idea of what works best and how to proceed. To get your money’s worth, you should work with professional website developers specializing in tourism websites to get the job done. They can also help scale your website as your business grows.