You may have often heard the word “Reach” in the Facebook freelancing world. What is actually “Reach”? what is Facebook’s organic reach? Reach means, how many people are seeing your page or post, and nowadays every advertisement that is doing on Facebook has only one purpose to increase the “Reach”. Further, there is the main three-point that we consider that is the part of Reach:
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- People who saw your post or page on the newsfeed
- People who recommended page or post
- who’ve friends shared your page or post and they saw it
Now we discuss the organic reach, there are two main types of organic reach:
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- Paid reach
- Organic reach
Paid reach connected to advertising, means when someone pays to Facebook for advertising and they post or page show at the top of Facebook is called paid reach.
Organic reach means “the number of people who are reached by the content of a page that is unpaid”. This an essential point for understanding. Organic reach is nature reach, which means there are reaching by Facebook organic without any advertising. For this purpose, the page owner doesn’t pay any amount.
In simple wording, the organic reach is “Nature reach” and paid reach is those reach which we expend money to reach the people.
How Facebook Define “Organic Reach”?
The number of people who visited the page, or saw your page, or one of its posts in the newsfeed. One thing is most important in this that you have to keep in mind, the sponsor’s ads are not part of the organic reach.
Related article: How to Select and Manage Projects in Digital Marketing.
Why We Should Use Organic and Paid Reach?
Why We Should Use Organic Reach?
What is the basic benefit use of the organic reach? In this you are not paying the cost, if your content is good unique and informative then definitely your content is sharing with people automatically. This way you are saving money, as well as the content, is sharing with people.
When you are reaching your post organically to people without spending any money, its credibility is high. Paid reach means paid advertisement and people ask the questions on paid advertisement but in organic reach, credibility is a strong and vital point.
You posted on your page, the people who shared your post have a big contribution to their involvement. If they have an interest and your content is informative, then definitely they will share forward.
When, Why We Should Use Paid Reach?
The main reason to use paid reach is that it is fast. If you want to reach 50,000 people quickly within 1 week or 1 day, you can use Facebook advertising. This is an easy but expensive method to reach people quickly. When will you use paid reach? When you want to reach more people within a short period.
Facebook gives a powerful tool that is “targeting”. when you paid advertisement you have this power, you can exactly select that my post must be reached to 18 to 30 age persons, male or female, location, etc. when you paid advertisement you have this power.
Measurability means when you display ads and this is converted to paid reach then you can measure all analytics. You can see which time most people visit my post/page. further age-related data, location, etc.
Organic Reach Methods
Anyone can increase reach by paying money and we also have discussed the organic and paid reach. Here we will discuss how you can increase your organic reach without paying any money. Let’s take a look at the organic reach methods:
Increase the “Content variety”, you need to shared pictures and sometimes video and see what actually users want to read. Don’t share the unrelated material that users don’t want to read.
Learn what your user wants to read, if it’s Labor Day then create a Labor-related post, if its women day then creates a women related post but your content variety and targeting must be strong.
“Posting time” is a very interesting argument, you need to see that when your user is free to read of your content. Let’s take an example: we are running “Hotel Booking Company” which we were work from 8 am to 6 pm but after some duration, we realized that mostly hotel booking calls come at night time 7 pm to 12 pm. The reason behind this that most people are free at night to make a plan for trips so we changed our office time from 6pm to 12 pm.
Shared or attach links in your post because most of the posts are shared forward due to informative links. So you should import or integrate the links inside your post.
Link or Partner to Other Pages
You will see many pages on Facebook that have a lot of automatically reach, which means they have many likes, you should link to these pages. In this way, you can get organic reach quickly.
Set the Right Image
Images should be related and right in your every post or content. How you can choose the right image? You need to research choosing the right and quality image that must be related to the topic. I often emphasize to do research before doing anything.
People like to watch the videos, share videos, and “use hashtags” you can increase your organic reach. You must use popular and current hashtags using currently.
“Engage Viewers or Audience” is matched with “Content Variety”. When your content variety is good and quality then automatically people will engage. When people will engage then definitely they like, comment, and share of content.